Burger King – Convention

Burger King’s annual convention celebrates the brand’s achievements and future. In 2024, “Fuel the Flame” marked 70 years of Burger King, honoring its heritage while celebrating its growth and momentum.

The Ask:
Design a bold “Fuel the Flame” logo celebrating 70 years of Burger King with iconic colors, flames, and typography.

The Solve:
Flames woven into the bold typography add movement and symbolize growth, while warm gradients capture the heat and energy of Burger King’s flame-grilling legacy.

The Team:
Design: Margaret Kots + Adrian Gilling