Illinois Lottery Rebranding

The Illinois Lottery is all about winning and the thrill of the play. They came to OKRP with the hopes of getting a vibrant new brand refresh.

  • Our team was tasked with refreshing the look and feel of the Illinois Lottery. 

  • "Illinois is Full of Winners" is the Illinois Lottery’s vibrant new campaign we developed to celebrate real Illinoisans and capture the excitement of winning. Our goal was to remind people of the joy and thrill of play. To elevate the brand, we reimagined the iconic lottery rainbow with a bold, modern twist that’s both memorable and winning-focused.

  • CCO: Laura Fegley

    GCD: Dave Petti + Aubrey Walker

    Head of Design: Marian Williams

    Creative Team: Andrea Knowles, Danny O’Donnell, Mike Craighead, Crystal Mason + Ed Diaz

    Design: Margaret Kots, Sam Baliga + Susan Graan

Previous

Taste of The Masters
Next

Fellowes Air Purifiers