Illinois Tourism Rebranding

The Illinois Board of Tourism sought to revitalize the state's image with a brand refresh and a new logo that reimagined Illinois in a fresh, modern way.

  • OKRP and the design team were tasked with giving the Illinois Office of Tourism a brand identity refresh. 

  • The new logo mark visually portrays Illinois as a confident and modern brand that is at the center of life, culture, and the United States. We paired it along with bold typography, a vibrant color palette, and inspiring photography.

  • GCD: Marian Williams + Jen Bills

    Head of Design: Marian Williams

    Creative Team: Andrea Knowles + Angela Coster

    Design: Margaret Kots, Sam Baliga, Chelsea Coolsaet, Dan Eggert + Max Forster

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