Taste of The Masters

Back by popular demand, the Taste of the Masters hosting kit allows fans to unbox a range of Augusta concessions to elevate their Master’s experience at home.

The Ask:
Reimagine the hosting kit materials to match the updated brand guidelines and tone.

The Solve:
We redesigned the TOTM hosting kit with a more sophisticated, cohesive look that aligned with the Masters brand. We also created the first edition of the Azalea cocktail mix, featuring custom floral illustrations that make it uniquely Masters.

The Team:
Design: Margaret Kots, Jojo Uhila + Austin Warren
Creative: Dave Petti, Andy Sciamanna + Mike Cornell