Burger King – New King

Burger King was losing guests, so instead of more marketing, they listened and made real changes. They improved the food and experience, updated the Whopper for the first time in a decade, and even fired the King to crown you.

The Ask:
Create a campaign look and feel for this new chapter.

The Solve:
A bold, tactile visual system that marks a new era for Burger King—building on its heritage with a more human, playful, and guest-first approach.

The Team:
Design: Margaret Kots + Austin Warren
Creative: Naomi Frankel, Nora King, Javier Valle, Juliette Fennell, Matt McNulty, Ben Pfutzenreuter