Sierra Brand Refresh

Sierra offers sportswear, activewear and outdoor apparel for men, women and children. But it rejects the idea that you need to look overly intense or super athletic to enjoy recreational activities.

The Ask:
Refresh Sierra’s brand to make getting outside and being active feel more accessible, approachable, and fun for everyone.

The Solve:
A bold, energetic system that pairs playful typography, vibrant color, and active lifestyle imagery to bring Sierra’s “joy of movement” to life across every touchpoint.

The Team:
Design: Margaret Kots, Austin Warren + Adrian Gilling
Creative: Guy Madjar + Brit Williams