Michaels Brand Refresh
Michaels aimed to rebrand and connect with a new generation of creative customers post-pandemic, particularly Gen Z and other young, creative-minded individuals. Our mission was to completely refresh their marketing system to align with this vision.
-
Give Michaels a brand refresh to appeal to a younger audience.
-
The new look and feel leans into the artful, tactile nature of the store experience – it’s bright, vibrant, textural, and captures the joy of creativity.
-
GCD: Dave Petti
CD: Andrea Knowles
ACD CW: Rae Faiman
Design: Margaret Kots + Haley McCormick
