Burger King Convention
Each year, Burger King hosts a convention to celebrate its progress, recognize key achievements, and set its sights on future aspirations for the brand. The 2024 convention was particularly special, commemorating 70 years of the iconic brand’s history.
The theme for 2024, “Fuel the Flame,” symbolized the brand’s enduring momentum and rich heritage, highlighting the growth and energy that have driven Burger King’s success in recent years.
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Design a 2024 convention logo for “Fuel the Flame” using Burger King’s iconic colors, flames, and bold typography to celebrate its legacy and energize its future.
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Flames integrated into the letters, especially in "FLAME," add movement and emphasize the flame-grilling theme. The upward flames symbolize growth, while the warm gradient of white, orange, and red reflects heat and energy. This logo celebrates Burger King's legacy and captures the spirit of "Fuel the Flame."
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ECD: Matt McNulty + Ben Pfutzenreuter
CD: Mike Craighead
Design: Margaret Kots + Adrian Gilling
