The Big Indie

The merger of several companies created a new consumer-first agency with the agility of a start-up and the capabilities of a global network: The Big Indie.

The Ask:
Develop a design system and tone of voice for BarkleyOKRP’s first all-agency event, bringing “The Big Indie” to life and building excitement around the newly unified agency.

The Solve:
A bold design system blending BarkleyOKRP’s legacy with its new honest, audacious, and a little off spirit. Unexpected imagery, gritty halftones, and futuristic graphics balance the agency’s Midwestern roots with its forward-looking vision.

The Team:
Margaret Kots, Adrian Gilling + Paul Corrigan