The Patch

Originally established in 1928, the reimagined 18-hole course and new 9-hole course (The Loop at The Patch) bring the history and future of the game together in a storied local gathering spot, strengthened and preserved to foster opportunities in the game for generations to come.

The Ask:
Create an identity for The Patch that feels elevated yet inclusive, while remaining unmistakably Augusta.

The Solve:
A warm, approachable identity that honors the course’s history and community, featuring a script inspired by the motion of golf and a secondary mark that nods to the garden behind its name.

The Team:
Design: Margaret Kots, Jojo Uhila + Adrian Gilling